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The Credibility Stack: What Actually Makes Someone the Obvious Yes from Clients, Stages & Everyone Else
What Is Thought Leadership
(And Why Most Founder-Led Brands Get It Wrong)
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FIELD NOTES: I write about what you can't see from outside a woman's business. Where the deals come from, what she owns, how the revenue is really built. And the practical side too, because knowing how something works is only useful if you can do something with it.
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When you chase views, you trade away the relationships with media, brands, event hosts, referral partners, and the clients who were already ready to say yes.
THE FEMALE FOUNDER ECONOMY SERIES, ARTICLE 9
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When you chase views, you trade away the relationships with media, brands, event hosts, referral partners, and the clients who were already ready to say yes.
THE FEMALE FOUNDER ECONOMY SERIES, ARTICLE 9
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If you’re building a founder-led brand right now, you’ve likely been told—more than once—that you need to focus on thought leadership.
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There’s a moment that happens when event hosts reviewing speaker applications that most people never see (including me, I host my annual conference, Power Table LIVE).
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Most founders create content with one goal in mind.
To get clients.
They’re thinking about what builds trust, what demonstrates expertise, and what will ultimately lead
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Most people think the goal is to get better at pitching.
Better cold emails or DMs.
Better speaking topics.
Better speaker applications.
let's work together
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